Dynamics of the Media Image of the Head of the Chechen Republic Ramzan Kadyrov in the Context of Political Media Communication in Russia

The theoretical aspects of the media image Russian region and its components are considered, role head republic in context dynamics political communications is indicated. object study Chechen Republic Ramzan Kadyrov, features positioning within framework paradigm shift idea Chechnya leader revealed. In order to confirm hypothesis, data conducted studies presented: monitoring, dissacrs analysis texts about Kadyrov (chronological — February–August 2022). author notes that most important characteristics a modern leader, identified by practical research, behavioral actions his ideological position, commitment ideology state. Along with description strategies, describes causes forecast regional leader.